Robi Intern Report

[pic] American International University-Bangladesh (AIUB) INTERNSHIP REPORT ON â€Å"A Research on the Classification of Sales Channel: Robi Axiata Limited† Supervised By: Kazi Ahmed Farhan Lecturer School of Business American International University-Bangladesh AIUB Submitted by: Gazi Fahd Hussain ID NO: 07. 01. 02. 085 Major in Marketing School of Business â€Å"A Research on the Classification of Sales Channel: Robi Axiata Limited† LETTER OF TRANSMITTAL 31 March 2011 Kazi Ahmed Farhan Lecturer School of Business AHSANULLAH UNIVERSITY OF SCIENCE & TECHNOLOGY Subject: Submission of Research on the Classification of Sales Channel: Robi Axiata Limited.Dear Sir, According to your advice to prepare a research on the classification of sales channel I have prepared my report on â€Å"Robi Axiata Limited†, on of the telecommunication company of Bangladesh. In this research i have explained point of sales activities of Robi Axiata Limited in detail. I gathered the infor mation as much as possible. Much of our information is collected from primary sources (visiting retailers of Robi Axiata Limited & talking with the management of Robi Axiata Limited) & some other information was collected from the internet. I enjoyed working on this report and hope you will find it innovative.Sincerely yours, Gazi Fahd Hussain ID No: 07. 01. 02. 085 ACKNOWLEDGEMENT All praises for the Almighty Allah, the most merciful and beneficent, for giving me sufficient opportunity to study in B. B. A. program (American International University-Bangladesh). I am indebted to many people for providing us encouragement and support during my learning and working while making this research and we want to show our gratefulness to these people. I am very much grateful to KAZI AHMED FARHAN, my respected course instructor, who provided me the opportunity to do this report.It was not possible for me to prepare this research without his sincere permission, constant support and inspiration . I express my gratefulness to him. Thanks to the authority of Robi Axiata Limited for helping me in every possible way. My cordial thanks to ANM KHALED (Specialist, Consumer Sales & Services, Market Operation Division) & SABBIR SHOAIB (Specialist, Consumer Sales & Services, Market Operation Division) in particular for their enormous help and assistance, for providing me the required information about point of sales classification of Robi Axiata Limited.I would also like to thank my friends and peers for their encouragement, support, and suggestions which helped us to make this report a successful one. Letter of Endorsement The Internship Report entitled â€Å"Classification of Sales Channel: Robi Axiata Limited† has been submitted to the Office of Placement & Alumni, in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, Major in Marketing, Faculty of Business Administration on 31 March , 2011 by Gazi Fahd Hussain, Id No: 07-08740-2 The report has been accepted and may be presented to the Internship Defense Committee for evaluation. Any opinions, suggestions made in this report are entirely that of the author of the report. The University does not condone nor reject any of these opinions or suggestions). ______________________ â€Å"KAZI AHMED FARHAN† Internship Supervisor EXECUTIVE SUMMARY In this research paper, I have provided a quantitative and descriptive research on Classification of Sales Channel: Robi Axiata Limited, in Bangladesh. In this research paper, I have discussed & worked out with theoretical reviews of Point of sales (POS) classifications and alternation of decisions can make by the organization.More to say , that I have completed this research paper on long term broad objective and specific objectives to fulfill the information I have collected through primary & secondary data . Earlier, we have tried to review the company overviews and literature review on the purpose of the POS clas sification. At last, we have discussed & delivered some suggestions & recommendations to improve the conditions workout throughout the research for the respective organizations. The overall research is for the purpose of identifying point of sales classification and afterwards activities for the retailers in Mirpur areas, Dhaka city. ______TABLE OF CONTENTS_______ Title Page—————————————————————————i Letter of Transmittal————————————————————ii Acknowledgement————————————————————– iii Letter of Endorsement———à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ iv Executive Summary———————————————————– v Table of Content —————————————————————-vi 1. Introduction—————————————————————— 1 1. Background of the report—————————————————————–1 2. Objective of the study—————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€2 3. Scope of the report————————————————————————3 4. Limitations———————————————————————————-3 5. Statement of the problems—————————————————————-3 6.Literature Review————————————————————————–4 2. 0 Methodolog y———————————————————————–6 2. 1 Sources of Information———————————————————————6 2. 2 Methods of Data Collection —————————————————————6 2. 3 Data Analysis——————————————————————————–7 2. 4 Timeline of Activities———————————————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-7 3. Company Overview———————————————————— 8 3. 1About Robi———————————————————————————–8 3. 2 Background of the company ————————————————————- 9 3. 3 Journey of the Country ——————————————————————–9 3. 4 Strategic Overview of Robi ———————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-10 3. 5 Mission & Vision of Robi ————————————————————– 11 3. Division & Department of Robi———————————————————11 3. 7 Products & Services ———————————————————————-11 3. 8 Coverage ———————————————————————————- 13 3. 9 Organizational Structure ————†”————————————————–14 3. 10 Features of Robi ————————————————————————-14 4. 0 Finding & Analysis ———————————————————– 15 4. Key Findings of the Study ————————————————————– 31 5. 0 Recommendations ———————————————————————— 33 6. 0 Conclusion— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-34 7. 0 Appendix————————————————————————————— 35 1. 0 Introduction Telecommunication is the transmission of information, over significant distances, for the purpose of communication. Today the globe is a village and telecommunication has become a necessity to people’s life.Moreover, telecommunication has started introducing some diversified areas with the help of its mobile network. Nowadays, people can not think without mobile phone. Many people depend on it for their ultimate connectivity. It has become a part of people’s day to day life. Mobile technology is pr esently providing various cheap solutions in people’s daily life. Information technology enables telecom companies to provide economic solutions with a very cheap and easily available access, which was costly earlier and not accessible to some extent.Using a mobile phone has become a common measure of communication in our country. From a rickshaw puller to a higher official, everyone owns a mobile phone. The number of mobile phone users is increasing day by day. So our country has become an attractive market for mobile operators. Robi Axiata Ltd. is one of the leading mobile operators in our country who have seen this great potential. 1. 1 Background of the Report For BBA (Bachelor of Business Administration) students of University of AIUB, internship program is mandatory for every student to complete the degree.Internships provide an opportunity for students to link theory with practice and further serve as a temporary labor pool for those organizations that have committed t o participate in the internship program. The internship program has following purposes: †¢ It provides a student with a practical real world experience in the public or nonprofit sector before entering into a job market. Such experience not only increases students’ job prospects, but also teaches what is expected in terms of professional behavior. †¢ It enables a student to develop important skills which cannot be taught in the classroom. It enables a student to compare theoretical ideas learned in the classroom within the world of work. †¢ It permits a student to apply the technical skills learned in the classroom to real world problems. I have prepared this report while working as an intern in Robi Axiata Ltd. This report is based on â€Å"Marketing of Robi Axiata Ltd†. I have also covered information regarding the organizational overview and what I did and learned everyday in Robi Axiata Ltd. 1. 2 Objectives of the Study There are two kinds of objecti ves of the report. They are: ? Broad Objective ? Specific ObjectiveBroad Objective: The main objective of the study is to know how Robi classify its business channels. From the study, I also want to acquire a sound knowledge of roles, activities and responsibilities of the Consumer Channel Development unit of an organization which I can apply in my future professional life. Specific Objectives: The specific objectives of this internship report are: ? To have a clear understanding of market dynamism. ? Categories as well as find out business opportunities and potential POS for sales penetration. ? To capitalize on market by increase trade loyalty. To find out POS wise sales and find out ways to penetrate sales in future which include KYC (Know Your Customer) as well. ? To capture the snapshot of market so that in future Robi can introduce POS wise campaign, channel loyalty program etc. ? Enhance the visibility of Robi at market level. ? Service at customer door steps through identify and expanding service point. 1. 3 Scope of the Study The organization chosen was a telecommunication; therefore, the focus of the report was mainly on the Point of Sales (POS) undertaken by the organization.I tried to focus on gathering knowledge about the POS classification activities & policies of Robi Axiata Limited in depth. As, the research was a combination of both field work & theoretical knowledge, I am able to understand from my research preparation in a much detailed & clear way. 1. 4 Limitations of the Study Three months of time for a research is really very low. It is really very difficult to find out every single issue within this limited period of time. Overall the limitations those I have faced are: ? Time Frame. It was difficult to access to more internal information. ? It was really difficult for me to accumulate confidential data. ? Some retailers didn’t give attention providing information. 1. 5 Statement of the Problem After completion of this study I can able to find out the perceptions of the company practicing POS classification about the retailers and the decisions which can be effective for that. 1. 6 Literature Review There are some strategies which a business organization always applies for achieving its objectives. Business classification is one of these strategies.In Bangladesh it is always seen that business organizations classified their products for generating some value in these. In telecommunication companies, it has seen the most. For example, grameenphone Ltd. classified their SIM cards in many classes: djuice, bondhu, apon, corporate etc. Robi Axiata Limited is also one of the leading telecommunication companies in Bangladesh. SIM card with a unique customer’s identity is its basic product. It also classified its products into many categories. But recently it has a plan to classify its business channels as well.Previously, in many times Robi used to classify its products in many ways. But it was the lack of m otivation of sales people; as a result Robi did not get the expected level of sales which it expected. So it is clear that, to get the expected sales level it is also important to motivate the sales people properly. Recently Robi takes the initiative to classify its Point of Sales (POS), from which basically the products spread to the customers. Robi basically plan to rearrange their POSs into three possible parts: Premium, Gold and Silver.As the part of this project Robi has done a detail questionnaire survey. By analyzing the survey report Robi has the plan to treat its POSs accordingly. Turning Of Aktel Into Robi And Their Market Challenge. Aktel, one of the country’s top mobile phone brands, took its new name—Robi—meaning the sun, with effect from the dawn of Sunday when it also unveiled a new logo for the company at a colourful ceremony at the capital’s Suhrawardi Uddyan. Aktel will henceforth be known as Robi, underlining the rich, vibrant culture a nd heritage of Bangladesh, executives of the popular cellphone company said. Robi brings the first gleam of light that shows us the day†¦ a symbol of harvest that brings smile on the faces of farmers,’ said Michael Kuehner, the Managing Director and CEO of Axiata (Bangladesh) Ltd. , the Malaysia-based mobile operator. He went on to point out that the word Robi is also very familiar to Bangla speaking people as it is the name of their pride poet, Rabindranath Tagore. ‘We aim to develop an emotional link with the culture and roots of this nation†¦ Therefore, we chose the Bangla word Robi to be our identity,’ he said.The mobile phone operator has also taken the logo of the Axiata Group Berhad, the parent company. Axiata (Bangladesh) Limited, formerly known as TM International (BD) Limited, is a joint venture between Axiata Group Berhad (70 per cent) and Japanese NTT DoCoMo (30 percent). One of the six mobile companies in Bangladesh, Robi is the third large st mobile phone operator in terms of revenue, having some 10. 31 million subscribers across the country. Earlier, the largest mobile phone operator in the country, Grameen Phone Ltd. , had also changed its logo assuming that of Telenor Group, the major shareholders of the GP. By changing the name to a Bengali word, the company aims at aligning its services to local culture and tradition. The word has been chosen as it carries a range of dominant meanings of emotional and cultural bondage of the people of this land,’ Kuehner told a press briefing at Suhrawardi Uddyan. Robi’s head of corporate affairs Segufta Yesmin Samad and chief commercial†¦ 2. 0 Methodology of the Report 2. 1Sources of Information Robi is one the major telecom service provider in Bangladesh. Its Head Office is situated in Nafi Tower, Gulshan-1, and Dhaka.The study will primarily focus on the Consumer Channel Development unit of Consumer Sales and Service (CSS) Department of Robi where I am doing my internship. However, relevant and necessary analysis of other events and circumstances pertaining to the study will be made. The following sources have been used for the purpose of gathering and collecting data as required. A. Primary sources: ? Observation ? Personal interview ? Through personal acquaintance with the people at Marketing Division B. Secondary sources: ? Information from web. ? Brochures. ? Newspapers Clips. ? Journals, and ? HR BooksBoth primary and secondary data sources will be used to generate this report. Primary data sources are scheduled survey, informal discussion with professionals and observation while working in different desks. The secondary data sources are different published reports, manuals, price updates and different publications of â€Å"ROBI†. 2. 2 Methods of Data Collection Relevant documents and data will be obtained from CSS Department, Robi. Further material will come from previous reports, studies, articles, news published on Natio nal Dailies etc. Literature concerning explanation and theories will be collected from Internet.A questionnaire will be prepared including both open-ended and close-ended questions to get feedback from the POSs that will be used in measuring the effectiveness of the classification. Observation on the activities of the colleagues, in-depth discussion with organizational supervisor and my practical knowledge on job will be helpful to know activities, duties and responsibilities of the Consumer Channel Development Unit. 2. 3 Data Analysis After surveying, questionnaire will be reviewed and edited to ensure the completeness, consistency and reliability of data as well as to facilitate the coding process.Then, the open-ended responses will be coded and finally data will be computerized. If required, recoding will be done to facilitate analysis. Analysis of data and the preparation of the report will be done by the Microsoft Office Program (MS Word, MS Excel, and MS PowerPoint) in compute r. 2. 4 Timeline of Activities: The plan for this project is provided on the basis that it is a general guide to direction. Due to the nature of the research some information may be difficult to obtain on schedule and allowance for this needs to be made. This plan is also subject to change on re-evaluation.In every stage, strong communication with my supervisor will be maintained to get the best outcome of the report. Stage 1: Topic selection and proposal submission: 7th March, 2011. Stage 2: Gather information from secondary sources as well as obtain data from primary sources. Conduct and complete reviews of relevant literature within 24th March 2011. Stage 3: Make needed correction & Prepare draft report within 31st March 2011 and show my Internship Adviser. Stage 4: Make needed correction suggested my supervisor and prepare final report for final submission within 10th April 2011. 3. 0 Company Overview 3. 1 About Robi Axiata LimitedRobi Axiata Limited is a dynamic and leading cou ntrywide GSM communication solutions provider for Bangladesh, and is joint venture Company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh in 1997 with the brand name AKTEL. On 28th March 2010, the service name was rebranded as ‘Robi’ and the company came to be known as Robi Axiata Limited. Robi is truly a people-oriented brand of Bangladesh. Robi, the people's champion, is there for the people of Bangladesh, where they want and the way they want.Having the local tradition at its core, Robi marches ahead with innovation and creativity. To ensure leading-edge technology, Robi draws from the international expertise of Axiata and NTT DOCOMO INC. It supports 2G voice, CAMEL Phase II & III and GPRS/EDGE service with high speed internet connectivity. Its GSM service is based on a robust network architecture and cutting edge technology such as Intellig ent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage and multiple global partners for international roaming.It has the widest International Roaming coverage in Bangladesh connecting 600 operators across more than 200 countries. Its customer centric solution includes value added services (VAS), quality customer care, easy access call centers, digital network security and flexible tariff rates. By leveraging on Axiata's extensive expertise in the international communications implementation, Robi became the first mobile operator to connect Tetulia and Teknaf, which is the northern and southern most points of Bangladesh, and first to provide seamless coverage along the Dhaka-Chittagong highway.With a network covering all 64 districts of Bangladesh, coupled with the first Intelligent Network (IN) Prepaid Platform in the country, Robi is geared to provide a wide range of products and services to customers all over Bangla desh. 3. 2 Background of the Company Axiata Bangladesh Ltd. (Robi) was found as a joint company of the Axiata Group Berhad from Malaysia and the NTT DoCoMo Inc. from Japan. It operates as a Limited Liability Company, where a founder and a majority shareholder, the AXB- member of the Axiata Group Berhad owns 70% shares, while the minority shares of 30 % are being controlled by the NTT DoCoMo. . 3 Journey of the Country Robi is the dynamic and leading end-to-end countrywide GSM mobile communication solutions of TM International (Bangladesh) Limited. With a vision to be the leading service provider in the ICT sector in Bangladesh, it has contributed considerably to the improvement of tele-density of the country. This fact is apparent through Robi's presence throughout the reaches of Teknaf to Tetulia and the seamless network established along the Dhaka-Chittagong highway.Robi's investment in Bangladesh to date stands at a significant amount, which has contributed significantly towards the growth of the economy of the country while creating multifarious employment opportunities in many active areas. Among many products, Robi has launched its dynamic new service called Robi International Roaming Service, which allows Robi users to access over 550 global operators across more than 205 countries. With this robust service, Robi boasts to be the widest roaming operator in the country, far outweighing the current roaming service provider's coverage. New service and features area to be added) Robi also prides itself as a technology driven company. It has invested heavily into upgrading the systems with state of the art equipment with cutting edge technologies available today in the telecom sector such as its Short Message Service (SMS) and Voice Message Service (VMS) systems, and migration of the Pre-Paid network platform to Intelligent Network (IN), which was successfully implemented for the first time in Bangladesh.A reflection of these processes are the highly competi tive product packages and first ever services that had been offered to all Robi Customers throughout the year. It is strongly believed that Robi will be the pioneer service provider to be able to realize the long-felt needs of the customers from all walks of life by offering innumerable innovative products and value-for-money services throughout the years to come. In concert with the theme of undeniable customer appreciation, Robi celebrates the end of a remarkable year. 3. 4 Strategic Overview of RobiPrinciples of Robi: Employees of this company hold themselves accountable to the following guiding Principles for the organization- Emotional: Passionate, Creative, Respectful, and Open. Functional: Simple, Ethical, Transparent, Ownership. Passionate: We're passionate – it's in all of us. Whether visible or hidden within for whatever reason. Creative: Everything we do we should do in a creative innovative manner. Respectful: We are truly respectful to each other. Our subordinate s, peers, partners and customers. Open: We have no hidden agendas. We share information freely.Simple: Everything we do and say should be simple and easy to understand Ethical: We are moral, upright, honest, righteous, virtuous, honorable, keeping our promises in all we say and do. Transparent: A few key words and phrases sums this up: Honesty. Openness. Frankness. No lies. No deceit. No games. Easily understood. Ownership: Whilst working individually or collectively, we clearly demonstrate individual and collective ownership. 3. 5 Mission & Vision of Robi Vision To be a leader as a Telecommunication Service Provider in Bangladesh MissionROBI aims to achieve its vision through being number ‘one’ not only in terms of market share, but also by being an employer of choice with up-to-date knowledge and products geared to address the ever changing needs of our budding nation 3. 6 Division & Department of Robi ROBI is operating with following Divisions / Departments having it s establishment in different locations at Dhaka, Chittagong and other regions of Bangladesh. ROBI has following divisions and departments: ? Finance Division ? Commercial Division ? Information Technology Division ? Technical Division Human Resources Division ? Revenue Assurance Department ? Regulatory Affairs Department ? Internal Audit Department ? Corporate Affairs Department ? Corporate Strategy Department ? Supply Chain Management Department ? Credit Control Department ? Legal & Compliance Department ? Security & Safety Department ? MD’s/CEO’s Office 3. 7 Products & Services Robi's GSM service is based on a robust network architecture and cutting edge technology such as intelligent network (IN). The intelligent network (IN) provides peace-of-mind solutions in terms of voice clarity, wider nationwide etwork coverage, numerous international roaming global partners, and popular value added services (VASs), quality easy-access customer care, round the clock call cente r operations, ironclad digital network security, competitive tariff rates and precise billing. Robi provides standard mobile connections with NWD and ISO facilities. They also provide mobile-to-mobile, Mobile with T&T incoming and outgoing facilities. TMIB has an integrated and fully computerized Customer Care Billing System (CCBS), which supports virtually all subscriber-related functions with its 24-hour customer care service. . 7. 1 Product Portfolio The product line of Robi is divided into two types based on the subscription category for general subscribers – Prepaid and Post paid. 3. 7. 2 Pre-paid Packages Robi Prepaid offers a single package that delivers simplicity and flexibility at the same time. Robi Prepaid is continuously adding new features and plans to provide absolute freedom to the customers. Tariff plans are as follows- †¢ Ek second Tariff †¢ Simple tariff †¢ Normal tariff †¢ Super simple †¢ Extra simple 3. 7. 3 Post-paid Packages Dat a Packages:Robi offers flexible internet usage packages currently. There are 5 internet options available in Robi's product portfolio. ? Volume Based Pack ? Daily Browsing Pack ? 20/20 Internet Pack ? Monthly Unlimited Internet ? Pay-per-use Services ? Basic Services: Telephony & Data ? Supplementary Services: ? Calling Line Identification Presentation (CLIP) ? Call Waiting and Call Holding ? Call Forwarding ? Call Conferencing ? National Roaming – Both way ? International Roaming ? Itemized Billing ? Dedicated Customer Services 3. 7. 4 Value Added Services: †¢ SMS: Local & |†¢ Voice Chat |†¢ Kid Zone | |international |†¢ Easy Menu |†¢ Cricket Zone | |†¢ Robi GoonGoon |†¢ Instant News |†¢ Robi Internet | |†¢ Voice Mail |†¢ Robi Directory |†¢ MMS | |†¢ Balance Transfer |†¢ Stock Information |†¢ Robi SMS Chat | |†¢ Friends & Family (FnF) |†¢ Call Block |†¢ Job Portal | |†¢ Robi Radio |â₠¬ ¢ Missed Call Alert |†¢ mPay | |†¢ Song Dedication |†¢ Push Mail |†¢ Robi Bazar | |†¢ Robi Zone |†¢ Phone Backup |†¢ Islamic Info | |†¢ Voice Portal |†¢ BBC Janala | | Robi has the widest roaming facility among Bangladeshi mobile phone operators, with 550 operators across more than 205 countries in the world. Many more products are in line to be added to the existing array of Robi products and service the days to come. 8. Coverage Robi now Bangladesh covering all 64 districts with a robust network. With the permission from Bangladesh Govt. o cover the 3 districts of Chittagong Hill Tracts, the company is aiming to invest heavily on network development in this region. The quality of voice and invulnerable and secured service are the key strengths of Robi to expand its business and subscriber base. 3. 9 Organizational Structure The organization is headed by its Chief Executive designated as the Managing Director entrusted with overall re sponsibilities of business direction of the organization and leading dynamically towards the attainment of its Vision, Mission and Goal. In attaining the above mission, Chief strategic officer, Chief Financial Officer, Chief Marketing officer, Chief Technical Officer, Chief Human Resource Officer assists the Md. The organization organogram is in appendix page. 3. 0 Features of Robi †¢ Cellular Phone Service: †¢ Country-wide Coverage with Supreme Quality Network: †¢ Better Customer Service: †¢ Better Billing: †¢ Better Switching: 3. 10. 1 SIM-Card Identity Number: †¢ Consistent and High Quality Voice: †¢ Security: 3. 10. 2 Exciting Robi Value Added Services: †¢ Robi Itemized Billing: †¢ International Roaming: †¢ Choice of Handset: †¢ Competent Human Resource: 3. 10. 3 Customer Service †¢ SIM Change †¢ Scheme Migration (Postpaid) †¢ Re-initialization (Prepaid) †¢ Itemized Bill (Postpaid) †¢ Reconnection (P ostpaid) †¢ Activation of Value Added Services †¢ Ownership Change (Postpaid) †¢ Easy Load †¢ Address Change (Postpaid)As of June, 2010 there are 20 full-fledged customer care centers across different areas of Bangladesh – 6 in Dhaka, 3 in Chittagong, 1 in Narayangonj, 1 in Comilla, 1 in Feni, 1 in Cox's Bazar, 1 in Mymensingh, 1 in Jessore, 1 in Barisal, 1 in Rajshahi, 1 in Sylhet, 1 in Kushtia and 1 in Khulna. 4. 0 Findings & Analysis From the research, I have made in Mirpur Street, I was successfully tried to locate the light box. From the above depicted pie chart, we can easily understand that, most of the Light Boxes are displayed with Robi; about 42% of the respondents are using Light boxes attached with the Robi Axiata Company. They are highly promoted as the focused on Light Box because it is attracted to the customer/ subscribers at first sight. On the other hand, 30% of the shops are Airtel, another mobile operator that has recently acquired by B harti Airtel. And the other operators use limited in Mirpur, Dhaka, Bangladesh.Shutter Branding is a common style in placing the small shops in the rural and urban From the above pie chart, we can see that, Most of the Shutter Branding is covered with the Banglalink Promotional Activities (71%). On the other hand, other operators do not focus much on the Shutter Branding as their activities. Painting in the shop reflects both outdoor and indoor outlook that brings out the lucrative presentation to be attracted by the subscriber. From the research in the location of Mirpur, we can see that, Banglalink, the 2nd Operator, leads the promotional activities by painting their retailer shops. In case of Robi, they are behind on this.From the pie diagram, we can understand that, maximum shops are in between 0-99 sqft space to operate their business as retailers. Because of lack of space, they are not able to keep more things in the shop. About 85% of the respondents make their shop within 10 0 sqft. As, it is a very narrow space, few of the retailers (about 15%) use their shop space about to 100-150 sqft. The Space of a shop is important in which the relevant variable is about the size of the customers / subscribers are coming for service at a time. Most of the shops are covered with the space for 1-3 persons at a time for receiving the services. It is relevant to the retailers, lack of capability of investing money for the comfortable shop space for the customers/ subscribers.The above depicted pie chart shows that, about 75% of the respondents are build a shop or rent a shop for 1-3 person service system at a time . On the other hands, few of the respondents have the capability to emerge the space of the space to 4-6 persons. From my survey, most of the retailers are involving in the mobile business (65%) because, it is the highest growth of business sectors now a day in our country. So, people are highly attracted to do business on this sector. Few of the respondent replied that they are doing business with Electronic shops (17%), few are computer shops (8%), and few are CDs shops (9%). They are considered as a second earning source in the business. [pic]From the research, I have found that, most of the people are investing about 5000-15000 taka / per day, as the business is the daily income process like Point of Sales of SIMs and other things that provided by the company. In which as the subject of the matter is about small medium enterprise, like mobile shop or other mobile accessories units, people are investing at their capability, about 58% respondents are doing business daily with the range of amount. About 39% are investing 15000 -30000 taka daily, for Point of Sales of different operators. From the graph, we can see that, Most of the Robi Retailers has the capability to invest 500-1000 Tk (75%) that placed in the inner city; others have the capability investing 1000- 3000 Tk placing their shops on the main road.Compare to Grameenphone c ustomers, retailers said that, they are not getting many customers of Robi in those areas, so they are providing low investment on Robi Easy Loads and SIMs. From the survey, I have found that, most of the retailers are able to sell all of the operators SIMs in an average amount of 25 SIMs in a week. On the other hand, and few retailers can sell more than 25 that range into 50 (32%). The amount of selling is very low because, the strictness of Government rules and regulation may be a constraint like – high price SIMs, SIM Tax, BTRC registration form to all operators. In this reason, customers are rarely encouraged to purchase a new SIM with connection.From the pie chart, we can see that, most of the weekly SIMs sales are Airtel Operators (78%) that represents the 1st position in the market in the current period. They are providing more facilities like ( Instant Bonus, Load Returns, New Sim Offers etc) that the other operators in the market. On the other hand, other operator li ke Robi (13%) is in 2nd position, because they are offering new packages in which those are attracted by the customers like the newly package â€Å"Robi Club†. From my Survey, I tried to identify, the market leader in Point of Sales as Daily Load Sales. From the chart, we can see that, Grameenphone is in 1st position in the market all over the country.Consequently, Banglalink is in 2nd Position. In some areas, Airtel & Robi are ahead in between of them. From the pie chart, most of the retailers are satisfied about the facilities of Robi provided to them (79%). Few of the respondent replied that they are getting more facilities as being a good seller (11%). Also their expectation can increase if they get proper services about retailers’ relationship. From the graph, most of the respondents are satisfied about Robi Distribution Commission System (83%). They have more expectation from Robi getting more amount of Commission as per sales of Easy Loads/SIMs. Few of them comp lained about the distribution system.From the pie chart, most of the retailers are not satisfied about the distribution of Robi SIMs that provided to them (89%) because they are not getting actual demand of SIMs in the market at the time. Sometimes they are delayed in reach to distribute there. They are getting very small amount of distribution of SIMs about to 5 -7 pieces. Few of the respondent replied that they are moderate about the facilities (8%). From my survey, most of the retailers are satisfied about the network status of Robi Axiata Limited. They are happy to see the network tower of Robi near to them . But some of them have complained about the network traffic in which the Easy Loads / SMS are not provided timely. It is really appreciated to the respondents, as they are highly satisfied about the sales representatives of Robi Axiata Limited.Because representatives are communicating with the retailer daily, as they are also happy to get anything what they want about the lo ads. 4. 1 Key Findings of the Study After evaluating the available data I got some findings. The data’s were totally related with each other . Every output I got has relation with the previous one or the next one. So the findings should be related with the created problem concern. ? As a promotional tools, Robi Axiata Limited more on Light Box in many retailers shop in Mirpur. Because , This is the first impression that attracted by the customers when they come for services in the retailers shop like – Easy Loads, Purchasing Sims, or come for knowing new packages and services.Light box is complied with LED Box which is transparent and bright. ? Robi is not concerned much as spotlighting Shutter Branding. Because, Robi doesn’t use this concept because of the peak hours time. Shutter is always open and the branding is not visible in the meantime. ? Most of the people are involved in the mobile business as their primary earning. Because it is the most high growth e conomic sectors in our country. So, people are eagerly interested involving in this business and gain profit. ? In this area, it has been a place of employment. Anyone can invest with a low capital and low risk. It doesn’t need to have very special skills to run the business. When a business is going to start for a retailer, the official processing is not much effective. Retailers often face hazardless. ? Low investment ability for Robi Axiata Limited by the retailer’s capability that severely depends on Sales results. Now –a –days, competitively, Robi is in 3rd place in customer subscriber in the market, so the retailers are investing more on others operators like Grameenphone & Banglalink. ? There is a huge demand of Robi SIMs, but there is much enough distribution system. There is a lack of distribution channel activities in Robi, it manages less SIMs distributions to the retailers, but in case of distribution, Robi is trying to increase the SIMs distr ibution, which is on process. Overall facilities are satisfactory to the retailer. The facilities are providing in case of Sales outcomes, which is given in Commission base to the retailers. In case Robi retailers, they are getting commission quickly than other operators. ? In this time, Robi network is satisfactory all over the areas. In this time, Robi spends a huge amount of money to set up more frequent network coverage all over the country. Comparing to the past situation, Robi hasn’t been faced problems in case of network facility. ? SIM distribution is very bad to the retailers for selling to the customers. This is a major problem in SIMs distribution for the retailers nd also the incompatible series of SIMs number which are chosen by the customers while purchasing. ? Retailers are not received satisfactory amount of SIMs distribution according to the demand in the market. ? Sales representatives are ought to be very active and is satisfactory to the retailers. Communi cation is utmost important increasing relationship level among retailers and customers. Robi has been managed it very successfully to them. ? Robi has no service desks compare to the other operators, which is hampering the effective service delivery to the customers. When customers are faced in any problem, they are not capable to come to share their problems to Robi Sheba because these are not nearly situated.Service desks in any retailers shop can solve this problem instantly. 5. 0 Recommendation Some of the recommendations we can deliver for the Robi Axiata Limited on Point –of – sales (POS) classification from preparing this research. Those are briefly written below in key points: ? Promotional Advertising in Branding Robi needs to be innovative and creative. ? Robi should focus on other advertising tools that have not been taken by the management. ? Robi should open a training center on POS to increase the knowledge and skills of the retailers. ? Robi should have a service desk in every retailer shops to increase the level of satisfaction of both retailers and customers. Robi should increase the SIMs sale availability to the respected high demand areas so that the retailers can sell the product of Robi to the customers easily. ? They should think about the highest sales retailers, and provide extra commission on their sales. ? To sustain in the market, Robi should focus on retailers needs and wants that need to identify. ? They must pay commission and provide facilities as much as quickly so that their expectations are fulfilled. ? They should think more in improvement of the relationship between the company and retailers. 6. 0 Conclusion Point of sales is a marketing tool to which has been in use to develop the business operation efficiency of companies. Robi from the year 2010 onwards is practicing Point of sales to increase the sales and revenue to gain profit.For Robi Axiata Limited to be profitable telecommunication company, there has t o an effective Point of Sales plan to be demonstrated clearly to the retailers A system of accountability and flow of information throughout the organization and also retailers need to be established so that the retailers have the trust to the company. All the decisions can be managed from the perspective of point of sales so that the company can classify the better retailers shop and provide good facilities to them. From this research the company can easily make decisions to them. 7. 0 Appendix Fig 01: Work plan of Robi Axiata Limited [pic] †¢ RSP= Robi Sheba Partner Figure 02 : Distribution Channel of Robi Axiata Limited Pos classification questionnaire survey Pos Name: ______________ Pos code: ________Pos address: ________________________________________________ Pos owner name: _______________________ Phone Number: _______ Visibility: 1. Light box: 2. Shutter branding: 3. Shop painting: 4. Space of the shop: a. 0-99 sqft b. 100-150 sqft c. 150-200 sqft d. 200-above 5. Custom er accommodation: a. 1-3 person b. 4-6 person c. 7-10 person d. 10 to above 6. Business type: a. Mobile phone b. Electronic c. Computer d. Cd e. Others 7. Investment ability in a day: (taka) a. 5000-15000 b. 15000-30000 c. 30000-50000 d. 50000 to above 8: Investment ability of Robi: (taka) a. 500-1000 b. 1000-3000 c. 000-5000 d. 5000 to above 9: weekly SIM sale all operators: a. 0-25 b. 25-50 c. 50-100 d. 1500 to above 10. Weekly SIM sale individual: GP BL ROBI AIR CT TELE 11. Daily load sale: GP Bl ROBI AIR CT TELE 12. The facilities of Robi a. Very good b. good c. moderate d. Bad. e. very bad 13. Distribution system of Robi: a. very good b. good c. moderate d. Bad. e. very bad 14. SIM distribution system of Robi: a.Very good b. good c. moderate d. Bad. e. very bad 15. Robi network status: a. very good b. good c. moderate d. Bad. e. very bad 16. Weekly SR visit: a. One tome b. two time c. three time d. four time e. daily 8. 0 Reference & Bibliograph ? Marketing RESEARCH: An Applied Orientation – Naresh K. Malhotra, 5 th EDITIONS, 2008, Prentice-HALL, USA. ? Anm Khaled (Specialist, Consumer Sales & Services, Market Operation Division ? Sabbir Shoaib (Specialist, Consumer Sales & Services, Market Operation Division) ? www. robi. com. bd ? www. google. com [pic] ———————– BL GP

IBM: Using Strategy to Build a “Smarter Planet” Essay

1) Pick a company (or a brand, institute, city or government†¦.) which can be a client of IBM and describe three (3) specific benefits the Smarter Planet initiative can provide to the organization. Wal-Mart; (i) By managing and organizing Wal-Mart’s huge database through database management which will be help keep better track of inventory levels, merchandise assortment and product pricing. (ii) Help Wal-Mart better analyze buying behavior through implementation of smart systems. (iii) Increased efficiency and better customer service. 2) Conduct a SWOT analysis for IBM’s Smarter Planet initiative. Strengths; (i) An Internationally recognized company with a very good reputation. (ii) Known for its revolutionary and innovative inventions like the hard disk drive and the ATM. Weaknesses; (i) Pressure to perform and deliver on what IBM has set out to accomplish through the smarter planet initiative. (ii) Because of IBM’s size and considering how long it’s been in business, the company will find it very challenging to make big changes such as a total change from their current commodity-based business to customizable businesses. Opportunities; (i) Growth of markets in developed and third world countries. (ii) Business analytics and optimization. Threats; (i) A strongly competitive industry with very well-known companies like HP and Dell who also cater to large organizations for almost similar purposes. (ii) Shifting from a commodity-based to customizable businesses will be very challenging. 3) What relevant trends to consider for the next three to five years? Customer Trends; (i) The desire for customers to work more efficiently. (ii) The desire for customers to stay updated and connected across technologies. Environmental Trends; (i) Fewer trade barriers. (ii) Growth of developing countries. 4) (a) How can IBM communicate its strategy to companies, cities, and governments? List 3 ways (i) By making Information such as industry reports, statistics and videos available on their website that describes the strategy. (ii) Through a â€Å"Letter from the Chairman† by Sam Palmisano, which shows how the Smarter Planet initiative represented an infusion of intelligence into the way the world actually works. (iii) By using print and television advertising campaigns to communicate IBM’s ability to make the world â€Å"smarter.† (b) How is Watson a part of the communication strategy? Watson is a very strong communication tool. Its exposure on shows like Jeopardy! are a great way to deliver its message about their strategy. 5) What are the benefits of the Smarter Planet initiative to; (a) Society; (i) Help cites, industries and organizations make smarter decisions, the result of which would help cut costs, reduce waste and increase productivity which would in turn making them more profitable and sustainable. (ii) IBM believes that through this initiative, any person or organization â€Å"can now become digitally aware, networked and intelligent.† (b) IBM; (i) Close customer interactions which facilitate better relationships. (ii) Successful implementation of smart solutions will lead to brand loyalty and ultimately increased revenue. (c) How should IBM measure the results of the Smarter Planet Strategy? IBM should measure the results based on how successful the Smarter Planet Strategy has been on an organization after its implementation. For example, by using IBM’s smart solutions to analyze its data, the Memphis Police Department reduced crime by 28 percent. Here we can clearly see that the strategy turned out to be very successful, hence, a great result for IBM.

Das Nibelungenlied Epic German Classic

From Superman to James Bond, humans have always been fascinated and enchanted by stories. Modern heroes may fight with guns or superpowers, but in medieval German times, the biggest hero of any legend was a guy with a sword and a cloak. The German term for an ancient legend is Sage, accounting for the fact that these stories were passed on in spoken form ( gesagt  means said). One of the greatest German Sagen  was the Nibelungenlied  (song of the Nibelungs). This epic is a story of heroes, lovers and dragon slayers that can be traced back to the times of Attila the Hun. It was first conceived as songs telling the stories of different heroes and brought together to form a large canon now known as Nibelungenlied  around 1200. As such, the author is never named and it is one of the worlds greatest anonymous epics. Love and Betrayal, Heroes and Villains The story of the Nibelungs revolves around young hero Siegfried, a nobleman full of testosterone and courage. Siegfrieds adventures lead him to defeat the Alberich, a powerful Zwerg  (gnome). Siegfried steals his Tarnkappe  (invisibility cloak) and gains access to the Nibelungenhort, a treasure like no other. In another adventure, Siegfried slays a powerful dragon and becomes unverwundbar  (invincible) after a bath in dragons blood. He wants to win the heart of beautiful Kriemhild, so he uses his Tarnkappe  to help her brother Gunther in a fight with the powerful Brà ¼nhild, Queen of Iceland. As with all good stories, his invincibility would serve him for the rest of his life...had it not been for one little thing. Siegfrieds weak spot is located between his shoulders, where a leaf fell during the bath in dragons blood. He trusts no one with this information except his beloved wife. Years after the weddings of Siegfried and Kriemhild and Gunther and Brà ¼nhild, the two queens fall into a quarrel with each other, leading Kriemhild to reveal the secrets of Tarnkappe, invincibility and Brà ¼nhilds stolen honor. From here on out, theres no holding back. Brà ¼nhild tells her sorrows to the noble Hagen von Tronje, who swears to take revenge. He lures Siegfried into a trap and stabs him with a spear right between the shoulders. Siegfried is defeated, and his treasure disappears into the Rhine. The story leads to a tragic ending, fuelled by Kriemhilds wrath and pain. Locating the Treasure Of course, your most important question might be: where is that Nibelung treasure now? Well, youre in with a chance if you want to lead an expedition: the legendary Nibelungenhort  was never found. What we do know is that the gold was sunk in the Rhine by Hagen, but the exact location is still unknown. These days, the most likely geographic area is protected by the Worms golf club whose green courses are located above it. Impact on German Art and Cinema The myth of Rhine, dragons, and betrayal has inspired many artists through the ages. The most famous musical adaptation of the Nibelungenlied  is Richard Wagners famous opera cycle Ring of the Nibelungs. Fritz Lang (of Metropolis fame) adapted the myth for cinema in two silent movies in 1924. It was no mean feat to produce such a film before CGI, with a team of 17 people operating the enormous dragon puppet. Experience Nibelungen Today If youre interested in experiencing the Nibelungen story for yourself today, the place to go is Worms. Every year, its Nibelungenfestspiele attract over 200,000 visitors and bring the legends, passions, and heroes of the Rhine to life during summer. In fact, the city is your best Nibelung destination at any time of the year, where you can visit the Siegfried fountain, the Hagen memorial or the many depictions of dragons all around town. For a simplified retelling of the story in German, try the young readers guide at Was ist Was.

Perception Plays A Huge Role In Someone’S Life. “When A

Perception plays a huge role in someone’s life. â€Å"When a distinction is made between sensation and perception, sensation is frequently identified as involving simple â€Å"elementary† processes that occur right at the beginning of a sensory system, as when light stimulates receptors in the eye. In contrast, perception is identified with complicated processes that involves higher-order mechanisms such as understanding and memory that involve activity in the brain† (Goldstein, 1980, p. 7). It is simply the ability to see, hear, or become aware of something through the five senses. Perception aids us to navigate through the world, avoid danger, make decisions, and prepare for action. This road begins outside of a human, with stimuli in the†¦show more content†¦The final behavioral response is action, which involves motor activities. Perception often leads to action, whether is being an animal’s increasing its vigilance when it hears something or a person’s deciding to interact with an object of just look or closely at something that looks interesting, means that perception is a continuously changing process (Goldstein, 1980, p. 67). Different people look at the same things, but have different perceptions. Even without physical disabilities humans perceive things in distinctive ways, where we draw different conclusions from similar perceptions. Leaving aside cases of physical disabilities, humans all see the sun rise in the east, enjoy the scent of an object and experience a jolt of fear when being woken up in the middle of the night by the sound of breaking glass. Nevertheless, as we know from our own life, everyone has his or her own preference, likes and dislikes. (Koch, C., 2010) Perceptions are the basis of all actions. Decisions, judgements, attitudes, emotions, all the choices made by individuals, organizations and communities are based on the perceptions of the people involved. In addition, perceptions are based on assumptions that are often subconscious. There are many common assumptions that influence decisions. These assumptions range from seeing the world as an adverse place to seeing it as cordial place. The causes of these assumptions can be traced to things that have transpired in a person’s life and theShow MoreRelatedEssay about What Does It Mean to Be Well Educated?800 Words   |  4 Pagesto one’s own point of view. If education is so vast than how can someone be â€Å"well† at it? ~Kohn reveals that his wife who is a physician is hesitant at times reciting multiplication. This does not mean she is uneducated when indeed she may be responsible for saving someone’s life. Yet because she cannot teach a math class or w rite the President’s inauguration speech it portrays as if she is not â€Å"erudite† Contrarily speaking does the fact that she is a Physician depicts as her being smarter than someoneRead MorePerception And Perception Of Perception882 Words   |  4 Pages Perception has a few definitions; the most frequently used definition is what we become aware of through our senses. However, perception is not just what our senses tell us, it is our reaction to the feelings we sense. Perception just happens; it is something we cannot control. The mind tells us how we feel before we even realize what is happening. When people say they are good judges of character, they base their decisions on what they initially see. Appearance plays a huge role in how weRead MoreSocilization622 Words   |  3 Pagesthat contribute to one’s attitude, Affects- emotions, Behaviors-actions, Cognitions- thoughts, the ABC’s of attitude (Carter amp; Seifert, 2016, Chapter 16). When our emotions, actions and thoughts are not working together it can be difficult. Finding out more about our behavior will help us learn more about our attitude. The self-perception theory says that we are not fully aware of our attitudes. Most of the time with infer our attitudes based on our behavior. It is the opposite in fact, our behaviorRead MoreExercise And The Efforts Of Self Efficacy And Increase Health Behaviors1579 Words   |  7 Pagesand the efforts to improve self-efficacy and increase health behaviors† There is a huge question that sits in the front of the eyes of numerous scientists and psychologists, and that is can daily physical activity be incorporated to not only change someone’s self-efficacy but also health behaviors? The proposed experiments that have been researched look at different ways to assess an individual’s self-efficacy when exercise is increased. The current hypothesis mentions that students who exercise moreRead MoreFactors Contributing to Poor Math Performance1749 Words   |  7 Pagesmight notice the children sigh of disappointment or roll their eyes when hearing they have to work on math. Some of them same students are usually the ones who make lower grades than the ones who just go with the flow or get excited about having to do math. A major factor that people may not always see is a student’s attitude towards their teacher. Attitudes towards teachers have a great affect on how a child does in academics. When someone likes a teacher an d class, they will most likely have higherRead MoreDescartes Philosophy On Method And Meditations On First Philosophy1620 Words   |  7 Pagesclarifying what is real and what life is meant to be. Philosophers are typically all different, but follow a similar policy by trying to use all of their mind and prove their points. Many philosophers were different from Rene Descartes, Descartes had an opinion that if he could somehow disregard everything that he knew was real, try to doubt it and it would help him in life; â€Å"I will be happy to show in this discourse what paths I have followed and to represent my life† . In his book, Discourse on MethodRead MoreGroom Service Analysis1637 Words   |  7 PagesA famous Finnish statesman named Harri Holkeri once stated â€Å"Men and women have different roles-their roles are different, but their rights are equal.† (â€Å"Harri Holkeri Quotes†). The role of men and women follow centuries of common stereotypes that inf luence modern society. The short story, â€Å"Groom Service†, explores a gynocentric society where women are the dominant figures and the men are the weaker gender. This short story written by Michael Dorris, follows the journey of a young man named BernardRead MoreThe Importance Of Interpersonal Communication1480 Words   |  6 Pagesprocess is ongoing and always changing, when we enter an interpersonal communication exchange, we are entering an event with no definable beginning or ending, and one that is irreversible. An important piece of interpersonal communication to consider is that the words said to one another are final and cannot be simply â€Å"taken back†. This is known as the principle of irreversibility which means that what we say to others cannot be reversed. Unfortunately, life does not come with a remote for a do overRead MoreTo Kill A Mockingbird Social Injustice Essay1148 Words   |  5 Pagesright at home-’†(Lee 283). Miss Gates truly feels bad for the Jews in Germany, but her perceptions have been clouded with hate and judgement. Hypocrisy plays an enormous role in Maycomb’s society, with all of the social injustice happening to African-Americans due to the color of their skin. Miss Gates is wrong to feel sympathy for the Jews but not see the social injustice she is enclosed in. Despite Miss Gates huge heart for others being prosecuted, she is oblivious to the pain of those suffering aroundRead MoreFour Ways Music Strengthens Social Bonds Essay1539 Words   |  7 PagesMusic gives us an oxytocin boost. Second way music strengthens social bonds. (2) Oxytocin is a very powerful hormone that acts as a neurotransmitter in the brain. This hormone regulates social interaction and sexual reproduction, playing multiple roles from birth on. (1) Researchers are now discovering that the powerful hormone oxytocin can be affected by music. Listening to, playing, or singing music can affect the levels of which the ho rmone is being released. A study showed that just only thirty

Art Reflection Paper - 1506 Words

In this class, we had the pleasure of discussing topics of shelter, sexuality/fertility, religion, commemoration, and power/propaganda/social justice. These are the five pieces of art I would choose to display in my global museum. On the topic of Shelter, I would exhibit Last Supper by Leonardo Da Vinci which is found on page 121 in Exploring Art. This piece was painted on February 9, 1498. Leonardo used oil and tempra paint on a 14’5† X 28’ plaster mural. The piece was painted in Milan, and it depicts Jesus and his disciple’s last meal together. I would choose to display this photo because it exhibits important shelter aspects. It shows a dining room. Along with showing a room that is essential in a house, it also depicts the†¦show more content†¦This one painting greatly represents aspects of the Islamic religion because it depicts Mohammad’s journey to heaven. In the Islamic faith, man’s spiritual journey is important and l earning this would be a interesting aspect to be shown in a global museum. For the topic of commemoration, I would put the piece by Diego Rivera titled Dia de Muertos which can be found on page 240 in Art Exploration. It was painted in Mexico in 1923, and it depicts the celebration and traditions of The Day of the Dead. It shows a community coming together to celebrate the dead. Skull masks are shown as well as food vendors. I would choose to show this image because it depicts a community coming together to celebrate the lives of there ancestors. For the topic of power/propaganda/social justice, I would display Liberty Leading the People by Eugene Delacroix, which can be found on page 291 in Art Exploration. This oil painting was created in Paris in 1830 on a 8’6† X 10’8† canvas. It depicts an image of a woman standing atop fallen solders holding a France flag in a left hand. Her stance is very firm so she exhibits power. Also, her face is very stoi c. The main purpose of the piece of art was to show a depiction of the 1830 Paris Revolution which occurred to fight against oppression. This piece shows how social justice is sought in the world. In my global museum, I would want to display works from diverse origins of theShow MoreRelatedReflection Paper On Art Experience720 Words   |  3 Pages1. Where did you go? What day and time of day was it? Who was with you or were you alone? I visited the Contemporary Art Museum at on a Wednesday morning at 11 am by myself. 2. Write about your physical and emotional experience of being in the space you were in? What meaning did you make of this at the time and now looking back on the experience? The physical experience I felt while exploring the exhibit is the feeling that I was being watched. When I walked in I was greeted by two white femalesRead MoreArt Integration Reflection Paper1100 Words   |  5 PagesReflection 1 The first day of class was very exciting. My first class at USF and my first class in the teaching program. Almost expected in a â€Å"creative experience for child† I walked in to examine a variety of art supplies and a variety of students. That first day the class explored what is real â€Å"art’s integration†. Art’s integration to me had always meant that the school address art. I had thought that if the school were to simply add some type of art class it would count as integrating art intoRead MoreWhen my wife and I first arrived at the Museum of Contemporary Art in Jacksonville (MOCA) I800 Words   |  4 Pagesfirst arrived at the Museum of Contemporary Art in Jacksonville (MOCA) I honestly had no idea what to expect. I had been to the Cummer Museum, but never here and I wasnt sure what to expect or what piece of art I was going to write my paper on. I thought I might want to do my paper on a sculpture because I tend to like that kind of art, but I wasnt sure. I figured we would walk around and whatever spoke to me the loudest would be what I wrote my paper on. I hadnt expected to be spoken too so frequentlyRead MoreEssay about Two Exhibitions on View at The Museum of Contemporary Art1114 Words   |  5 Pages The Museum of Contemporary Art currently has two exhibitions on view; one is called â€Å"Dirge: Reflections on [Life and] Death,† and the other is â€Å"Sara VanDerBeek.† One work of art that stood out the most to me was Epitaph from 2011 by Pedro Reyes. Reyes works are often meant to physically engage his viewers in order to shift their social and emotional expectations. The Epitaph invites his viewers to imagine a future in which they no longer exist, and then create a short message that conveys the lifeRead MoreArt Is An Expression Of Human Emotions And Creativity Essay968 Words   |  4 Pagesmedia outlooks. But what is art? It is an expression of human emotions and creativity. This can be through va ried forms such as writings, sculptures, and paintings. Although, not everything is considered art. There is a defining line between what is art and what is not. For it to be art, it must go through three steps. They are: thought process of the artist’s process of construction, self-evaluation, and critical reception. Which are all art forms within themselves. Art is not merely the end resultRead MoreMedia As the Mirror of Lebanese Culture1335 Words   |  5 PagesAs we discuss media, we must also discuss the nature and function of art. A difference between art and media can be the process by which they are made. Yet in these modern days, the lines between media and art are not lines, but fractals or shapes only described by functions of calculus. That is to say that art and media are heavily intertwined in the 21st century. Some media is art; some art is media. A trait that media and art have in common whether one wants to argue their definitions or not, isRead MoreTaking a Look at Tessellations1367 Words   |  5 Pagesare created are translations, reflections and rotations. Shifting a single shape in different direction to cover the plane without gaps or overlaps is how translations are created. Flipping a shape across a line to make a mirror image is how reflections are created. Reflectional symmetry is created if there is a line through a shape that can be reflected to lay the image exactly on top of the original. When designing figures that will tessellate on a plane reflections can be used. Rotating an objectRead MoreArthur Schopenhauer’s â€Å"Will and Representation Essay1428 Words   |  6 PagesArt features heavily in Arthur Schopenhauer’s â€Å"Will and Representation.† Schopenhauer had a complex and nuanced view of art’s profound effect on humanity and that effect’s importance to our everyday lives. His view does not however, exist in a vacuum. It is an integral part of his overarching theory on huma nity and existence itself and therefore can only be fully appreciated with at least some reference to his other ideas. In this paper I will attempt to illustrate Schopenhauer’s philosophy of artRead MoreWhat Creates Happiness And Good Health1223 Words   |  5 Pageshappiness and good health. To achieve the deeper meaning we exhaust the ideas of playing sports, creating art, or making things to better the lives of people around us. We all understand art is a part of our daily life, and how we choose to use or create the art affects our personal self. Throughout the semester there are aspects of the teaching which have changed the way I notice and create my art in my life. I focus heavily on the sports I play to show my transformation. However, I do see how whenRead MoreManet at the Bar1216 Words   |  5 PagesKevin Chapman ARTH 2720-001 Term Paper December 5, 2012 Manet and The Bar Edouard Manet’s painting A Bar at the Folies-Bergere, was completed in 1882 and is considered his last great painting. He displayed it at the Paris Salon just one year before his passing. This painting as vexed art historians throughout the years for its complex visual subject matter and leaves Manets true interpretation of his painting in the air for discussion. Although there are many interpretations, A Bar at the Folies-Bergere

Gregory Crewdson Beneath the Roses free essay sample

Gregory Crewdson’s â€Å"Untitled† from his Beneath the Roses photography collection introduces this facade of masking personal pain and the eventual unmasking of one’s true feelings. â€Å"Untitled† displays a dimly lit bedroom in a typical home. The light from the blue moon shines into the bedroom, complementing the subtle, dark coloring of purple and blue tones. A woman in a white nightgown sits on the edge of an unmade bed with its crumpled blankets and wrinkled sheets and pillows askew. An uprooted rosebush, bare without its flowers or leaves, lies beside her on the bed.She looks down with an air of longing and remorse towards her hands, which hold a pile of rose petals. On the indigo-colored carpet, near her dirt covered legs and feet, there is a trail of petals, leaves, and stems, leading into the bright living room. The double French doors of the living room are wide open, inviting the audience into this organized room. This room is tidy, except for a trail of remnants from the rosebush on the floor. The living room has a different glow, apparent with the use of more inviting yellow and green tones; nothing has been uprooted here.At a quick glance, Crewdson’s use of small details and contrasting rooms help bolster the theme of masking personal issues from public observation. The woman in â€Å"Untitled† has been experiencing personal pain. Her facial features display feelings of remorse, depression, and emptiness. She is the only human figure in the photograph, drawing the viewer to focus on her and adding a sense of alienation to the woman. A sense of isolation adds to her personal pain; she is lonely. The bedside table allows the audience to infer that she is in pain by displaying her coping methods: prescription pills, cigarettes and alcohol.There are three prescription pill bottles on this table, along with over ten colorful pills on the surface. Multiple cigarettes are in an ashtray, and a glass of amber liquid is near the table. She may be suffering from depression and is taking anti-depressants, or she may be ill, or may have illegally obtained prescription pills. She may be smoking to deal with anxiety, and she may be using alcohol to numb her pain. The bedside table affirms that she is experiencing personal pain and looking towards outside sources to deal with this pain.Crewdson uses these details in the photograph to create a story of her personal pain. The rosebush, its petals, stems, and leaves are representative of her pain. Roses can be symbols of romance or celebration: one can receive roses from a lover on an anniversary or from a loved one on a birthday. However, her expression is not that of happiness, which is viable as roses can also be used to send condolences in response to a death. One characteristic of the rose in this photograph is not its bright red petals or green leaves, but the brown, uprooted rosebush.Its roots are no longer in the ground and keeping it alive; it is dead and absent from the earth where it once was planted. The concept of love and death associated with roses and the sight of this uprooted rosebush symbolize a loss in the form of a romantic relationship ending or a lover dying. The woman has experienced a loss. The rosebush’s location on the bed supports the idea that it is replacing a loved one. The rosebush is not located in the middle of the bed, but on the right side of bed, opposite of the pillows.The rosebush is replacing the individual with whom this woman shared the bed, the individual who is no longer in her life. The mirror on the bedroom wall examines the public perception of her private life. Looking only at its reflection, the audience cannot tell the room is in a mess; the rosebush and the dirt trail are not apparent to the audience. In the mirror, only the back of woman’s head is evident. Her face and her emotions are hidden from the mirror. It appears as if she is doing an ordinary task; she could very well be sitting on the bed, reading a book.She turns her back to the mirror and denies it a true reflection. The contrast between the bedroom and living room highlight the differences between public perception and private reality. Living rooms are often used to entertain and socialize guests. When entering a house, guests are often ushered into the living room, where they will then take a seat on the couch, become comfortable, and converse with others. The living room is a public room and open to guests. In contrast, the bedroom is a private room in the house. It is a place of rest in the night and relaxation during the day.It is for private and intimate activities, reserved for its occupant or occupants. Guests are often not invited into the host’s bedroom for socialization. This photograph displays an orderly and peaceful living room, a direct contrast to the disorder and unrest apparent in the bedroom, a facade to the woman’s reality. However, this can be an incorrect representation of the truth. The living room in the photograph symbolizes the faultiness of public perception. The luminosity of the living room reveals an important aspect of public perception. The brightness makes it appear as though a spotlight is shining in the living room.In this photograph, the spotlight is on the woman’s public life and brings to light a superficial aspect, such as her automatic response to â€Å"How are you? † This spotlight does not bring to light any suffering she is experiencing privately. The spotlight on the living room also highlights how individuals place importance on the public’s opinions. Many individuals often convey the idea that they are in control of their life. In public, they do not want to appear psychologically or emotionally weak, whether it means crying or opening up about personal struggles. True feelings are often ignored for the sake of a public image.The concept of the tidy living room with a trail of rose pieces displays the woman’s transition to an increase of transparency between her private and public self. The couch, the chair, and the stove in the living room have no clutter on them and are clean, which is in contrast with the few piles of dirt, rose petals, and leaves on the cream-colored carpet. This trail of dirt symbolizes her private issues slowly becoming more public. When asked, â€Å"How are you? † she may now reply, â€Å"Not so well. † Instead of masking her feelings with a smile, her countenance may embody her true emotions of sadness and longing.Though this photograph emphasizes the prevalence of masking one’s true feelings, it also demonstrates the possibility of cracking under the pressure of concealment and allowing emotions to become public; the trail becomes the crack in her countenance. While the living room symbolizes her public self, the cluttered, messy bedroom symbolizes her private self, where her problems are prevalent and her pain is unbearable. The chair in the bedroom has a white shirt thrown over its side, while the bedside table†™s drawer is not closed all the way. The bed is not made.While once an organized room, it is now in disarray. The woman’s main priority is not to hang the shirt in the closet, close the drawer, or make the bed. Her focus is not on the menial tasks of everyday life, but on her own issues. This lack of organization in the bedroom symbolizes the lack of organization present in her private life. She is overwhelmed with personal problems and has not been able to approach them. However, in this photograph, she finally is able to face her personal problems, displayed by her contemplation at the pile of rose petals in her hands. At times, personal issues and problems can no longer be covered up, and the truth needs to be faced. As she begins to confront these issues inside her, she begins to open up and let these feelings escape from her bedroom. As the woman’s perception changes, she allows her emotions to become public. In â€Å"Untitled†, the living room takes up about 1/7 of the frame, in contrast to the bedroom. The image of the bedroom is vast in comparison to the living room. This displays the importance of the woman’s private self. The living room’s small size conveys that the importance of her public perception is minimal. She begins to expose her emotions and does not mask her true feelings and no longer hides her personal pain and problems. This woman in Gregory Crewdson’s photograph â€Å"Untitled† from Beneath the Roses experiences personal pain yet keeps it private with minimal public exposure. She portrays two truths: responding typically with â€Å"I’m fine†, while holding onto her private emotions of sadness and depression. She opens her bedroom door and exposes the living room, and her true emotions come out to the public. By doing so, the woman no longer continues to mask her private emotions for the sake of a public image but exposes the truth.

Woyzeck By George Buchner Essays - Woyzeck, Literature, Georg Bchner

Woyzeck By George Buchner A commentator has remarked, ? Clearly Buchner considered that while social revolution might help the Woyzeck's of the world, it could hardly save them?. Is Buchner's vision of the world of Woyzeck essentially fatalistic, a dystopia from which there is no escape? George Buchner's classic play ?Woyzeck?, unfinished, yet ahead of its time, has only this past century achieved notoriety for its visionary script and modernity. Buchner, a young radical of his time, intended this work to act as a social protest against the oppression and conditions of the impoverished. The work shows its audience the extreme tragedies that befall those trapped in poverty, those who have lost all hope, and therefore become acquiescent to their environment, which in turn furthers their hardship. Despite the main characters' pleas for aid, and or spiritual intervention, they are trapped in their situations. Buchner offers no hope to them of any kind for redemption or salvation. Poverty is presented as a vicious cycle, one that destroys everything in its path. The obvious apocalyptic language and visions that Buchner employs in the play all stress the pessimism surrounding the characters, and the fatalistic and dystopic environment in which they are forced to survive. Woyzeck, the central protagonist, and his common law wife Marie, are left to the mercy of their society and manipulated by those around them. Characters like the Doctor, Captain, and Drum Major contribute to Woyzeck's downfall, and the subsequent murder of Marie: the Doctor treats Woyzeck like an animal and is completely unconnected to his reality, the Captain tries in vain to morally reform Woyzeck, a man whose hunger is first and foremost on his mind and not the condition of his morality, and finally, the Drum Major humiliates Woyzeck by seducing his wife, and later assaults him in front of his peers. All three men cannot possibly understand Woyzeck's state of mind and situation, and disregard him in all his pain and suffering. They mock his humanity, and ignore him when he asks for answers to the questions that might have eased his troubled and irrational mind. The Captain plants the jealous seed of doubt and anger surrounding Marie's infidelity in Woyzeck's mind. The effect of this would not have been so successful if Woyzeck had not been already so desperate, destitute, and verging on madness. Woyzeck explains his dire existence to the Captain in scene one of the play: Woyzeck: ?When you're poor like us, sir?It's the money, the money! If you haven't got the money? I mean you can't bring the likes of us into the world on decency. We're flesh and blood too. Our kind doesn't get a chance in this world or the next. If we go to heaven they'll put us to work on the thunder? (Pp.108) Here one sees that Woyzeck believes that even if he made it to the eternal paradise of heaven, his suffering would still continue, as he would be made to work on the thunder along with the rest of the poor. Woyzeck perceives no glimpse of a better life or future for his family, and accepts his fate to live as a slave to others. He allows the Doctor to perform weird and degrading experiments on him, such as placing him on a strict diet of only peas for three months, and he allows himself to be berated for relieving himself in the street. Woyzeck does all this just so he can earn a few measly dollars to support Marie and their child. There is no utopic blueprint in this play. Buchner does not create a new model for humanity, or for how poverty should be dealt with, he just shows it to us in all of its anguish. Woyzeck's only escape from his pathetic life is his love for Marie. She is the only thing that he loves, and cherishes. Her affair with the Drum Major drives Woyzeck into insanity, and he ends up killing Marie, the only thing that kept him sane. Woyzeck says concerning self-control, that the poor can't possibly do anything but obey nature's call, much like the horse displayed at the fair: Man in his unidealized state. Woyzeck: ?Oh, self-control. I'm not very strong on that, sir. You see, the likes of us just don't have any self-control. I mean, we obey nature's call. But if I were a gentleman and had a hat and a watch and a topcoat and could talk proper, then I'd have self-control all right. Must be a fine thing, self-control. But I'm